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Why we’re obsessed with this female-founded line of bras and underwear

Why we’re obsessed with this female-founded line of bras and underwear

Here at LOLA, we pride ourselves on being a company that’s founded and designed by women. We’re here to take the mystery out of feminine care products – from tampons to condoms and beyond – and empower you to feel prepared for life’s biggest reproductive moments.

That’s why we’re so excited to team up with ThirdLove, a female-founded lingerie brand that inspires us with their own commitment to designing thoughtful products for women’s bodies. (You might have also heard about their recent efforts to promote body positivity!)

Like LOLA, ThirdLove was founded by a woman – Heidi Zak – who recognized a pain point that women face daily: finding a comfortable, well-fitting bra for their body type. In an effort to stray from a male-dominated industry (sound familiar?) and cater to a broader range of bodies, ThirdLove is reinventing the undergarment shopping experience.

They offer over 70 bra sizes (double the amount sold by most brands) and over 15 unique styles. Plus, their online Fit Finder quiz makes it easy to be matched with your perfect bra size is less than a minute. Because you should never have to settle when it comes to your underwear (or your period care, for that matter).

This month, we’re teaming up with ThirdLove for a special holiday giveaway: Simply follow LOLA and ThirdLove on Instagram, like our post, and tag a friend to score a $100 ThirdLove gift card and a six-month subscription of LOLA products.