This month, LOLA turned two!

The first time we met, before deciding to go into business together, we bonded over a simple question — “What’s in a tampon?” At the time, we talked about starting a tampon delivery service, and as we researched the industry, we realized that, after many dead ends, we couldn’t quite figure out the full ingredients list of the mainstream brands’ products.

When, after even more digging, we still couldn’t figure out what was in those innocent pink boxes at our corner drugstore, we decided it was time to create a new kind of feminine care brand. The kind that we would want to buy from as consumers. One that was totally upfront with consumers about ingredients, created products that were 100% natural, and was created by women, for women. After all, if we care about the ingredients in everything from our food to our face cream, why should tampons be any different?

And so, LOLA was born.

We spent our first year in business asking every woman we met if they knew what was in their tampons. But as the word about LOLA spread and we shared our mission with more and more women, something pretty amazing happened… YOU started asking US questions. What?! Suddenly, we weren’t just shouting about tampons from the rooftop (or the bathroom stall, as the case may be), but we were creating an actual conversation.

Suddenly, we weren’t just shouting about tampons from the rooftop (or the bathroom stall, as the case may be).

Some of these questions were about our plans to launch more products. So, to address these needs, in year two we launched four new products — non-applicator tampons, pads, liners, and, most recently, our First Period Kit.

Other questions were about reproductive health more broadly: How do I know if I’m fertile? Is my discharge normal? Am I experiencing perimenopause? These questions made us realize there was a white space that LOLA could address beyond just high-quality, natural period products. Going into year three, we’re aiming to create the first lifelong brand for your body.

What does that mean, exactly? Well, we want to address the complexities of every life stage of a woman’s reproductive health with a commitment to product transparency and a community built on candid dialogue about all of the things we don’t talk openly about.

It’s going to be an exciting year! Thank you so much for being a part of our early community — we truly wouldn’t be here without you. Have ideas about how we can better meet your needs? We’re always here — email us at

Jordana and Alex's connection dates back to college. Alex was in an organization that secretly stocked campus bathrooms with tampons (really), and one desperate day, Jordana grabbed a few in the dining hall bathroom, thankful for whoever had placed them there. It was fate that they would one day meet! After adventures in business school and stints at various tech companies, they're building LOLA because they want to be informed and in control of the products they're putting in their bodies. And, of course, because they love talking about tampons.