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How LOLA celebrated Women’s Equality Day

How LOLA celebrated Women’s Equality Day

In August, we partnered with iconic shoe brand Keds to celebrate Women’s Equality Day. This important day started in 1971 at the request of House Representative Bella Abzug (D-NY). The goal was to commemorate the passage of the 19th amendment – which gave women the right to vote – and to bring awareness to women’s continued journey towards full equality.

Fun fact: having launched over 100 years ago in 1914, Keds was the first athletic shoe brand for women. So on August 23, 2017, as two female-led brands dedicated to women’s empowerment, we came together to host over 100 aspiring female entrepreneurs and members of the press for a panel to discuss the challenges women face in business, and how we can continue to drive equality in the workforce.

The event started with a cocktail hour, followed by opening remarks by our co-founders Alex Friedman and Jordana Kier. They shared how LOLA’s priority is to drive high-impact conversations that break stigmas and raise awareness of key women’s issues, and noted that everything — from talking openly about our changing bodies, to knowing what’s in our tampons, to being real about what it’s like to be a female founder and business leader in 2017 — is key to reaching that goal.

Moderated by NBC correspondent Jo Ling Kent, the panel included a roster of accomplished individuals including Brooklyn Decker and Whitney Case, Founders of, an online wardrobe operating system; Anu Duggal, Founding Partner at Female Founders Fund; Melanie Whelan, CEO at SoulCycle; Sarah Kauss, Founder and CEO of S’well; and Jamie Kern Lima, Co-founder and CEO of IT Cosmetics.

Throughout the panel, they shared some of their secrets to success; here are few we especially liked:

Jamie Kern Lima said you can’t let hearing ‘no’ make you doubt your passions
Anu Duggal is a big fan of lists and notes three things a day to accomplish
Melanie Whelan has a ‘millennial mentor’ to keep up with what’s cool and always asks ‘what’s the worst that could happen’ to anticipate worst case scenarios
Sarah Kauss schedules meetings with herself to block off time on her calendar
Brooklyn Decker recommends a glass of wine to relax after a long day at work

For more inspirational tips on how to champion equality and make it as a female in business, check out these words of wisdom from other entrepreneurs we look up to.